Our work: patent sale
The customer has a patent application for his invention and now wants to sell it at the highest possible price
Contributed by Appert Consulting
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Beautify» the sales package
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Offer patent companies (connect to the right decision-makers)
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Sale of the patent (offer, contract)
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Minimum selling price x million CHF
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possibly Develop plan B if sale does not promise expected result
Procedure: preparation
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Define patent protection comprehensively (claims and countries)
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Prove claims in laboratory tests
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Show the clinical benefit with literature data
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Possible critical aspects refuted with counter-arguments and corresponding data
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Realistically show manufacturing costs and develop a business case for marketing (premium price for innovation, market, market share over time).
sales process
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Complete list of possible buyers (long list)
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Evaluate buyers and identify the right contact person (decision maker).
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Establish access to contacts
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Present a personalized offer (short list)
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Negotiation (taking objections and presenting solutions, showing value for buyers)
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Completion (contract negotiation and payment)